21. Help workshop visitors find a reason to return

The brief

A neighborhood arts center wants more people to return after a first free workshop. Develop a focused product proposal: decide what to learn, which change to test and what evidence would justify a next step. Explain why your proposal addresses a visitor need rather than only improving a dashboard.

• Of 80 first-time visitors last month, 12 attended again within four weeks. No reasons for leaving were recorded.
• Workshops have 20 seats; popular evening sessions fill while weekday sessions often have empty seats.
• A coordinator can support a four-week test with $600 and no added classes. Visitors may decline follow-up messages.

Constraints

Test budget≤ 600 dollars

Declare test spending and account for each planned expense.

Existing class capacity

Work within the current classes and 20-seat limit; avoid improving repeat visits by displacing everyone new.

Voluntary contact

Keep participation and any follow-up contact optional.

Honest interpretation

Separate observed behavior from a claim that the proposed change caused it; name an important uncertainty.

What to cover

1. 01

   Problem hypotheses

   Offer at least two plausible reasons for low return visits and choose a small discovery activity that could distinguish them.

2. 02

   One testable change

   Describe the audience, benefit, smallest change, non-goals and why it follows from your evidence or stated assumptions.

3. 03

   Measures and decision

   Define who counts in the comparison, how you will observe returns, a guardrail for new visitors and a continue/change/stop rule.

4. 04

   Delivery and tradeoff

   Allocate the budget and coordinator’s work; explain one rejected alternative and what you would do if popular sessions fill sooner.

Worked designs

No worked design has been published for this brief yet. You can start an attempt and share your approach in the discussion.

Review rubric

AI feedback uses these criteria. Scores are practice feedback.