Official · Product & strategy · intermediate
Help workshop visitors find a reason to return
Investigate a drop in repeat visits and choose one test without assuming reminders are the answer.
The question
A neighborhood arts center wants more people to return after a first free workshop. Develop a focused product proposal: decide what to learn, which change to test and what evidence would justify a next step. Explain why your proposal addresses a visitor need rather than only improving a dashboard.
- Of 80 first-time visitors last month, 12 attended again within four weeks. No reasons for leaving were recorded.
- Workshops have 20 seats; popular evening sessions fill while weekday sessions often have empty seats.
- A coordinator can support a four-week test with $600 and no added classes. Visitors may decline follow-up messages.
What to cover
Offer at least two plausible reasons for low return visits and choose a small discovery activity that could distinguish them.
Describe the audience, benefit, smallest change, non-goals and why it follows from your evidence or stated assumptions.
Define who counts in the comparison, how you will observe returns, a guardrail for new visitors and a continue/change/stop rule.
Allocate the budget and coordinator’s work; explain one rejected alternative and what you would do if popular sessions fill sooner.
How your practice is reviewed
- Diagnosis before solution (30 points): Uses competing hypotheses and a useful discovery activity without inventing findings.
- Focused visitor value (25 points): A feasible change addresses the chosen need and makes exclusions explicit.
- Evidence and decision rules (30 points): The comparison, return measure, access guardrail and uncertainty support an honest decision.
- Feasible delivery and tradeoffs (15 points): Budget, limited class capacity, voluntary contact and the rejected alternative are considered.
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